If there was ever a group of people that are coming up through the ranks that have been more mystery around how they should be defined its Generation Y. We have early Boomers, late Boomers, Generation X and now Generation Y. They are different for sure and a recent study conducted by Millenial Branding and Identified.com takes a look at this mysterious group that will be imposing its considerable will and weight on everything we do for quite some time to come whether we like it or not. Click through for an infographic summarizing the results. Continue reading »